Web content writing

Optimising internet communication is vitally important in today's new media age.

As you would expect, we firmly believe that websites should be conceived and written by communications specialists, not by website designers, who (with a few notable exceptions) are not specialists in presenting key messages to your target audiences. This is an on-going task, as maintaining a steady stream of fresh and relevant content is an essential part of any new media marketing strategy. Evidence shows that regularly updated content can help increase traffic, generate leads and improve conversion rates.

We offer full assistance in writing, refreshing or re-purposing text for the website.

• website content development or re-write
• web pages
• adapting documents for the web
• ghost writing for blogs and website articles
• ongoing content management and updates
• search engine optimisation.

Our detailed understanding of website marketing and search engine optimisation twinned with our communications expertise, means we are able to balance the need to include the required keywords with the need to produce content that is immediately engaging and readable to the people in your target audiences.

Wherever appropriate, we will supply text with recommendations for layout, formatting and links.